Globalization arrives in LIBYA
With improving logistics and a cash-rich, young population, look out for global e-commerce companies to push deeper into the region with targeted offers, localization, Big brands embrace ecommerce, Domestic ecommerce grows faster than cross-border trade and improved shipping.
Despite the political and social turbulence in Libya, all signs are pointing towards an exciting year for e-commerce in the country – agnostic of the price of oil.
With the population demographics, relatively limited competition, a plethora of new offerings by both big and small players, and proliferation of smartphones, 2016 will be a year to remember.
Dealing with such events requires skills and investing in your knowledge capital, a discipline TATC is proudly active in developing within the Local Market.